Now that we know all about the chasm and the strategies involved in crossing it from the innovators to early adopters market segment, we ought to learn about the details. What do we need to do in order to identify the niche market that we are going to attack? D-Day Style.Read More
In the previous two blogs, we learned about 5 different market segments and the chasm between the first two markets. We then dug deeper into the characteristics of each market group in order to identify their behaviours. In this blog, we go over the third chapter of the book and discover how to cross the chasm.Read More
This is a continuation of my series of blogs on one of the most popular books in the product management field, “Crossing the Chasm” by Geoffrey A. Moore. In the previous blog, we learned about 5 different market segmentsRead More
There is this book in the school of Product Management (PM) that everyone either talks about or has heard of. The instructor at my PM course went as far as suggesting that without reading this book, one should not consider her/himself a product manager. That’s a pretty serious claim if you ask me.
As it turns out, it’s very informative and I figured I might as well share my learnings by summarizing the chapters in my blog.Read More
Last weekend, I almost hit a developer’s face while playing my first virtual reality (VR) game at the CVR 2017. This is the largest VR expo in Canada where the newest virtual and augmented (AR) technologies are showcased to the enthusiasts. Needless to say that it was amazing to observe so many creators, developers and innovators in a brand-new field of technology. As inspired as I was, I thought to myself: “this can…Read More