Top Tips on Managing your Company Structure as your Product Grows

This is a continuation of a series of blogs that provide a summary of the book “Crossing the Chasm” written by Geoffrey Moore. In this blog, we go over the difficulties that the company faces as it transitions through the Technology Adoption Lifecycle and product management strategies that help us to make our product a success. This is a continuation of a series of blogs that provide a summary of…

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How to Determine Your Distribution and Sales Channel for a Successful Product Launch

RECAP In the previous blog, we learned about how to transition your product from a niche market to a leadership position in the majority market. We learned about each customer’s psychology towards our product as we cross the chasm. In this blog, we learn about the final strategies of taking your product to the market and that is putting a price on the product and putting it into a sale…

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How to Manage Your Product From a Niche Market to the Top of Majority Market

RECAP In the previous blog, we learned about the Whole Product Model and the importance of tactical alliances and partnerships that grow your product from the ‘Generic Product’ to the ‘Potential Product’. In this blog, we focus on understanding the competition and the existing market to lead our product to the top of the market space. CHAPTER 6 A truly innovative product does not have any competition. If we have…

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Give Your Customers a Compelling Reason To Buy Your Product

RECAP In the previous blog, we realized how to go about making a decision on which market segment to dominate. Such a low data high-risk decision required an intuitive approach that consisted of creating customer characterizations and a rating system that distinguished which market segment is best to attack. CHAPTER 5 To purchase any product, the buyer needs a compelling reason so our product needs to be superior in comparison…

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Learn the Technology Adoption Life Cycle and Take Your Product to the Next Level

There is this book in the school of Product Management (PM) that everyone either talks about or has heard of. The instructor at my PM course went as far as suggesting that without reading this book, one should not consider her/himself a product manager. That’s a pretty serious claim if you ask me.

As it turns out, it’s very informative and I figured I might as well share my learnings by summarizing the chapters in my blog.

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A Graduate’s Guide to Student Loans

I just received a letter informing me that I paid off one of my student loans’ accounts. The paid-off amount amounted to 1/3 of my total student loans debt. Having seen that letter, I knew the Gods of personal finance were smiling down on me. I thought since I figured a few things out, I might as well share it with the broke-ass recent graduates who don’t know what is…

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